The platform is rolling out a updated setting that permits them to cut down on the volume of AI-made content appearing in their timelines. This step comes as the platform announced that it now features more than 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a widespread launch. This advancement aligns with a increase in AI content, driven by new AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is deemed low-quality AI content, a label for poor-quality, mass-produced content that is frequently illogical or bizarre.
“We know from our community that a lot of users like content created using AI tools, from AI artwork to educational videos, and we want to offer the community the option to see more or less of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
The service announced that there are presently 1.3bn videos on its app labeled as AI-generated. In total, more than 100 million pieces of content are submitted to the service every day, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of artificial media they view by opening the “manage topic” option in the application and choosing “AI-generated content”. Additional categories that currently be modified under the filter cover current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
TikTok’s rules oblige content makers to identify lifelike artificially created content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
In addition, the app will from now on apply an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This step is aimed to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is also establishing a $2m awareness program for experts and organizations to develop learning resources about responsible artificial intelligence. This initiative will assist charitable organizations specializing in teaching coding and technology.
Platform Protection
The video-sharing app has defended its content review process, amid debate over intentions to make redundant hundreds of review team members in the UK. It is expected to eliminate 439 jobs in its content moderation department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content before it has to be seen by staff. The company stated a notable drop in explicit and harmful content seen by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is really helping us work at speed.”
